Case Study: Export Expansion Strategy

Case Study

Export Expansion Strategy, Southern Africa

Developing countries tend to focus their export expansion efforts on demanding improved market access in Europe and the United States, and often ignore the fact that a wide range of preferences and special market access arrangements already give them substantially free access to these markets. At the same time, trade barriers in other big developing countries remain high, preventing African countries from penetrating big markets in Asia, the Middle East and Latin America. A Koios trade expert conducted a trade flow analysis to identify product-specific opportunities in these markets and suggested that developing countries might make better use of their resources by negotiating for increased market access.

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