Case Study: Fresh Produce Value Chain Development

Case Study

Fresh Produce Value Chain Development, Ghana

Small farmers in developing countries have a hard time getting their products into domestic markets, much less into export markets. They have limited access to information transport and credit, and are at the mercy of middlemen to provide transport and access to markets. A consulting team with the International Trade Centre, led by Koios Managing Partner Chip Krakoff, provided support to several fruit and vegetable producers’ associations in Ghana, enabling them to become exporters in their own right. Through the associations, producers were able to transport cost-effectively to the port and buy cargo space on airplanes to Europe at competitive prices. The ITC team helped the associations jointly to identify and nominate marketing agents in Europe and to set up a distribution warehouse in France. Within six months of the launch of the program, Ghana’s fresh produce exports through this channel had increased by more than €500,000 per week.

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